If acquisition is what you’re looking for, this stat alone surely makes an app demo video a no brainer.Ī short video that sums up the key functionality of the app – we’re talking anything between 30 seconds and 2 minutes – is a relatively inexpensive piece of content to make, but could pay off handsomely by supercharging your download rate. 86% of people say they’d be more likely to download an app if they could watch a short video demonstrating how it works. How those features slot together and work. – because it goes further in demonstrating how an app actually works. Video really helps supplement other parts of an app page – screenshots, text descriptions, reviews, etc. The more informed your customers can be, the better. In any decision making process, information is key. 83% of people feel that watching a demo video helps them make a more informed decision when considering whether to download an app or not. This is a powerful way to reach and explain your app – and, as you can see, over ¾ of people say that this has helped them reach the decision to download an app. There’s a reason why so many top performing apps include demo videos on their App Store/Google Play page: it’s because video is a fantastic visual and storytelling aid for helping people imagine how their experience with an app might actually play out.īy pairing a demo video with ad budget you can also reach people ‘away’ from the app marketplaces with the message of your app – demonstrating how beautiful it looks, what it does, how it works and what it can help the audience do. This demonstrates the extent to which video can be a persuasive educational tool. 77% of people say they’ve decided to download a mobile app after watching a video that demonstrates how it works. Here’s a selection of stats that demonstrate the insane power of app demo videos: 1. Not bad, right? But don’t just take our word for it. Accordingly, it has the potential to increase awareness, exposure, downloads, engagement, retention, positive reviews, referrals and more. It helps app marketers communicate the idea behind their app, onboard new users, train and educate existing users on specific features. This illustrates the rapid growth of the app market – and evidences just how lucrative and appealing a market it really is.įacing that kind of competition, it’s little surprise that app marketers are prepared to seek out any advantage they possibly can.Īnd one tool which, time and again, is shown to give app marketers an advantage is video.
It’s difficult to get exact real-time numbers – due to how fast new apps are added (and removed) – but by Q3 2020, that number had reached just under 2 million – and it’s not even the biggest app marketplace, an accolade which belongs to Google Play with closer to 3 million! When Apple first opened its App Store on 10th July 2008, there were around 500 apps available to iOS users.